10 Rules of LinkedIn Group Etiquette
By: Tracy Levine, President, Advantage Talent, Inc.
1. Do not ask to join groups you are not qualified to join. For example, if you do not qualify for the XYZ professional organization in the ‘real world’ then you don’t qualify in the LinkedIn world either. Asking to join groups you are not qualified to join makes you appear to be a spammer.
2. Do not post job orders in the discussion section of the LinkedIn Group. There is a job posting section…..Use it. It may seem like everyone is looking for a job these days but many are not.
3. Make sure to be relevant with your postings. Don’t post just to post or to have your name everywhere. Make sure that the topics you chose are relevant to the group’s interests. For example, if you are part of a LinkedIn wine group don’t post about your car collection.
4. Do not post inflammatory comments. Most users of LinkedIn are established professionals. They did not join the group to argue with you. Also, posting inflammatory comments is a quick way to burn bridges in the professional community.
5. Do not sell to members. People do not join LinkedIn Groups just so you can have access to spam them with personal e-mails through LinkedIn.
6. Do not, not, not post sale pitches for products in the Discussion Thread of a LinkedIn Group. This is the quickest way to achieve negative brand recognition.
7. Do be a mentor. Sharing your expertise with others and helping them reach their goals is appreciated by all.
8. If you are the administrator of a group, check the requests to join often and frequently.
9. Do not write anything that you do not want out in the public. It may be a LinkedIn Group but it is not a confidential group.
10. DO NOT use the LinkedIn Groups as your personal blog. This is my personal pet peeve and seems to be a growing trend in a couple of the LinkedIn Groups that I am a member. Get your own blog, it’s cheap and it is free. (WordPress.com). If members of a group find you interesting they can sign up to follow your blog.